Last year was really New Logic Atm Boy T-Shirt . exciting because dressing Beyoncé was also incredible. So that was nice after 11 years to have such an incredible year and to see that these incredible women know the brand and are going to the brand for different things. It’s exciting that these two women couldn’t be more different but went for the diversity that our range has, which we’ve always been excited by… It shows how women respond to our clothes now, in different places and different age groups. To us it was always inspiring to see women just wearing what suits them, what makes sense to them and expressing their confidence or being uplifted by it.”
New Logic Atm Boy T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt





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Michelle Strand –
Perfect fit
These T-shirts are a perfect fit both before washing and after. Cotton can be a worrisome as it can shrink in the wash. These shirts didn’t shrink at all. The color was as bright after washing as it was before.
Magdalena Szlenk –
Perfect, perfect. perfect. Classic Gildan fit
Collars are nice and snug. Any guy with the slightest idea of how to dress will appreciate this. unless you’re always shooting for the “just left the gym” look, your collars should be snug. Gives you a nice clean look. Shirts fit well too. You shouldn’t be shooting for a tent look. If you are, buy a tent. If you’re a little chunky, own your lumps. Much better than walking around like you’re camping. Speaking from experience here.