At the end of April My Governor Makes Me Drink shirt. in the midst of the pandemic, James applied this lateral thinking to establish her Something Special service, providing limited-edition treasures from Oaxacan mugs to cloud socks on a monthly subscription for her community. We were all in such a tough spot, and the only financial support that I got was through A Common Thread I couldn’t get any business loans because I wasn’t eligible for any of them, and I knew I wouldn’t be,” she explains. Ninety-five percent of Black businesses aren’t. Another reason for James to embrace the subscription model is as a sustainable method of selling, with items made to order based on how many have signed up each month.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated My Governor Makes Me Drink shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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